Mobify Review For WordPress Users

Mobify is a web service that aims to aid internet marketers as they learn the ropes of mobile marketing. If you are looking for something more than just mobile themes and plugins, and want a more complete mobile marketing solution, Mobify is one option.

It is reported that mobile web access grows by 30% annually. Aside from helping you create mobile versions of your existing websites, how else can Mobify and their mobile experts help you explore, understand, and take advantage of the mobile niche?

Find out in this review.

History of Mobify

Founded n 2007, Mobify is a pretty new player in the field of mobile marketing but it has made its name known with its mobile marketing solutions. Based in Canada, the Mobify team started with an application that sent bus schedules through SMS. Since then, they have developed apps, tools, services, and marketing strategies that can be used in mobile phones, tablets, and desktop computers.

Hitting The Mobile Niche

Since its inception, Mobify wanted to provide marketers with strategies that would make the web more mobile and accessible. As opposed to just designing and making sites more mobile-friendly, Mobify offers marketers help in their mobile marketing strategies as well.

The mobile realm, although it has a lot of similarities with normal online marketing, is a whole new world. To really get the most out of it, you should be able to understand what works and what does not- Mobify can help you distinguish between the two.

How Mobify Works

Mobify has designed about 20,000 mobile sites and this include big names like Starbucks, The New Yorker, Teen Vogue, and Siemens. So how do they make these mobile websites?

After consulting with their clients, Mobify will then start designing the website. The design will be tailored to fit the current needs and goals of the client. The team will use Mobify Studio, an open mobile platform, to tweak the mobile site so it looks flawless and seamless.

Features Of Mobify

Aside from the basics (which is making your site mobile-friendly), what else should you look forward to with Mobify?

• Real time content updates
• Email marketing integration
• Paid search campaign integration
• Organic search optimization
• Social media sharing
• Mobile email sharing
• Analytics integration
• A/B optimization testing
• Affiliate codes and tracking
• Coupon codes and mobile-only coupons

Mobify’s Open Mobile Platform

As mentioned, one of Mobify’s unique features is its open mobile platform. So what exactly does that mean?

An open mobile platform enables marketers and developers to have a better and easier experience in integrating the mobile aspect of the business into their existing processes. With this mobile platform, you can easily integrate your existing marketing materials like email list building, social media, analytics, and more.

For developers or designers, this means that it will be much easier and faster to develop mobile websites.

Is It Worth The Time?

It is no secret that Mobify is a better option for medium to big businesses. So does this mean that small businesses will not benefit from its services?

The truth is, if you are serious with crossing over to mobile marketing, you need to stick with options that are already tried and tested. If you get at least 5% of your traffic from mobile devices, you should definitely consider a mobile marketing tool such as Mobify.

The Cost-Value Ratio of Mobify

Another unique thing about Mobify is that there is no set price on their services. You will get a custom quote that depends on the current standing of your website. You can check out how you can get a quotation here.

Mobify also has a 100-day guarantee that you will get a positive ROI in 100 days or you will get your money back.

Mobify may not be your ordinary mobile marketing tool. It’s not a plugin, a theme, or both. It is a service that will help you find your way into the world of mobile marketing. Mobify is worth checking out if you have a medium sized business or larger, or if you get a lot of mobile traffic.

Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.” on all 99 posts published on the website.